A World Without Sales Limitations: The Key Benefits to Providing Multilingual Customer Service and Technical Support

Ever since the boom of the Worldwide Web (WWW) — and even more so now that eCommerce has been becoming the new commercial sales standard — startups, small, medium, and large businesses and corporations have been increasingly breaking limitations to reach the world with their products and services; furthermore, consumers now practically have unlimited access to businesses / corporations for their sales needs. In a world with very little sales limitations, it is crucial for all businesses / corporations to provide multilingual remote customer care and tech support that reaches the world with its products / services.

Before the boom of the Worldwide Web (WWW), startups, small, medium, and large businesses and corporations were very limited in their sales opportunities and had to rely on door-to-door sales and local marketing ideas to reach local consumers with their products / services so that they could slowly build a customer base and gain a marginal revenue; while businesses / corporations generally had what it takes to gain a success that was comfortable during that timeframe, never would they have imagined back then the amount of success that they would be able to gain now with the amount of technology that we have available now-a-days. The advancement of the WWW and the standardization of e-Commerce — the new standard in commercial sales — has been significantly providing more-and-more each year unlimited opportunities to businesses / corporations to take the world by storm with their products and services; consumers now have full access to products and services from anywhere in the world, at any time, and at any magnitude.

Thinking on the commercial sales freedom that startups, small, medium, and large businesses and corporations have due to the remote accessibility that current internet technology provides to consumers, it is easy to remember one famous line from the Spider-Man series of comic books which was popularized by Peter Parker’s Uncle Ben in the series’ movies:

“With great power comes a great responsibility.”

Since businesses and corporations have the world at their footsteps — and since consumers from all over the world have unlimited access to their products / services — commercial sellers — especially eCommerce sellers (i.e. Amazon, Shopify, eBay, Lazada, Shopee, Online Stores, etcetera) — have a great responsibility to maximize on this great sales power by providing their current and prospective consumers exceptional remote customer care and tech support that traverses communicational boundaries and that meets consumers where they’re at; consumers are now utilizing omnichannel communication and Telecom platforms (i.e. phone calls, SMS messaging, e-mail, live chat, websites, and social media) to connect with commercial sellers — and, this means that a gap that once was is being successfully bridged between product and / or service providers and consumers. Multilingual remote customer service and technical support is becoming a dire necessity in today’s day and age — and, any business / corporation that utilizes such multilingual support is destined to find a competitive edge in the global market and grand success.

In consideration that strong B2C relationships — even B2B relationships — are becoming more easily accessible globally, it is extremely important for businesses and corporations to remember that both customer service and consumers are important for sales success and for financial growth. Practically-speaking, the match is made in heaven; on the one hand, customer service is the face of every business and corporation due to the fact that customer service representatives are the first, last, and in-between interaction that consumers with the businesses and corporations that they purchase their products / services from — and, on the other hand, consumers — more specifically, loyal consumers — are the principal catalysts that bring strong short-term and steady long-term financial growth to businesses and corporations. There is in fact no better way to cultivate this relationship than to provide for consumers a customer service and technical support team that is multilingual. Multilingual customer service support provides a whole slew of benefits — most of which can be seen below (non-extensive):

  • A Strengthening in Global Market Positioning
    The addition of multilingual customer service and tech support provides businesses and corporations a grand advantage in global market positioning because it allows businesses / corporations to more effectively and efficiently work within the confines of their current consumers’ and future prospects’ demographics; it is easier for multilingual-capable businesses and corporations to expand service areas and increase market shares by providing sales, customer care, and tech support in the languages that consumers natively speak.

Startups, small, medium, and large businesses and corporations should absolutely consider including multilingual servicing in their sales plans as the benefits that such services provide is priceless; any business or corporation with multilingual capabilities in their repertoire can take the global market by the horns and run with it. Not only are they able to surpass their competitors in customer acquisition and retention, but businesses / corporations can also secure a future of steady financial growth and long-term success.

For such businesses and corporations that are considering adding multilingual capabilities to their sales and customer service plans, there are a few actions that they can start implementing to get started:

  • Utilize an Outsourced Contact Center
    Outsourced contact centers — like our very own Callnovo Contact Center which has been providing superb multilingual customer service and technical support to more than 1,000 B2B and B2C partners for more than 16 years — are one of the best means of providing multilingual customer service support since they are already technologically-ready and also already have customer care and technical support teams that are fluent in a multitude of languages and can reach consumers without any time-constraints, at any location throughout the world, and at a significant fraction of the cost that it would take for businesses / corporations to provide multilingual services in-house.

In conclusion, it is extremely important for businesses and corporations to consider adding multilingual capabilities to their sales repertoire because it not only benefits their long-term sales success — but, it also benefits consumers as well because they will feel valued and will also feel that the customer service experiences that they receive are worth it. The end benefit to such service from a consumer’s point of view is that they will place a high value on the products / services that they purchase based on their whole sales experience and will then feel that that value justifies the prices that they pay — which in-turn turns consumers into loyal long-term customers.

Callnovo Contact Center is an International Leader in Outsourced Call Center Customer Service.

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