Japan’s eCommerce Market: A Booming Prediction, an Unprecedented Opportunity for Market-expanding eSellers, and the Vital Importance of Respectable Customer Service
Japan’s e-Commerce Market: A Skillfully Successful Market Competitor Amongst Giants
As the 4th-ranking largest e-commerce market worldwide — right behind largely populous countries like China, the United States, and the United Kingdom — Japan is no stranger to intense eCommerce competitiveness in the global eCommerce market. From 2012–2018 (a period of only 6 years), the Japanese e-Commerce market grew by a whopping 89% — from a market worth of 86.5 billion to 163.5 billion U.S. dollars; considering that the U.S.’ total population outstretches Japan’s by more than 60%, this market worth growth factor’s astonishing — as the U.S. e-Commerce market grew during this period by 125% (from USD$ 230.5 billion — USD$ 519.6 billion dollars) — only 28.8% compared to Japan’s market growth during that timeframe.
Since Japan’s success during the early 2010s, a highly-developed economy, well-urbanized population, strong internet penetration, and single-language culture have largely contributed to the country’s e-Commerce growth amongst the other three eCommerce giants; Japan’s excellent infrastructure and small size provide for eSellers rapid delivery times — and, additionally, it’s penetration rate (above 93%) has provided for eCommerce sellers in such eCommerce platforms as Amazon Japan, DMM, Mercari, Qoo10 Japan (formerly GMarket), Rakuma and Rakuten, Wowma, Yahoo!, Zozo Town, and other online e-Commerce Store sellers an unprecedented — albeit congestive — opportunity to reach large Japanese eCommerce consumer numbers with their brands — whether it be the older generations, the baby boomers, or the younger generations — allowing them to maximize on strong customer acquisition and customer retention rates so that they may increment their brands’ customer loyalty and find long-term financial security and a steady forward-moving financial success. Behind Japan’s success throughout the mid-to-late 2010s, the Japanese eCommerce market has been building strong e-Commerce sales momentum — and, that is not expected to even come near to a rolling stop. Japan’s e-commerce sector is expected to continue active growth throughout the years ahead — and, by 2025, its market is forecast to reach an astonishing worth of US$ 3.4 billion dollars — up from its US$ 163.5 billion in 2018, growing at a Compound Annual Growth Rate (CAGR) of 4.7%.
eCommerce Market Success in Japan: Solid Opportunities for Cross-border eCommerce Expansion
As we consider Japan’s recent electronic sales success and highly-optimistic 3-to-4-year future eCommerce market growth forecast, we must clearly emphasize that market-expanding eSellers looking to extend their sales overseas and penetrate Japan’s eCommerce market have a solid chance for long-term eCommerce sales success considering that over 70% of Japanese adults out of the overall 93% of the Japanese population’s internet penetration use the internet for online shopping alone; this doesn’t even take into account the percentage of young people that contribute to online sales.
Genuine Top-tier Customer Service: the Path to the Japanese Consumer’s Heart
For cross-border global eCommerce sellers looking to take their eSales into the Japanese eCommerce market and take advantage of the market’s predicted boom and Japan’s optimistically-looking future long-term economic growth, it’s vitally important to understand how best to resonate with Japanese consumers so that their customer service teams can provide superb pre-sales/post-sales customer service that creates attractive long-term customer relationships built on a strong business-to-consumer (B2C) foundation that has trust and respect at its center; by putting into practice the following principles and more, customer service teams can tap right into the core of each Japanese consumer’s heart, cultivating pleasant customer service experiences that motivate native Japanese eCommerce customers to remain long-term loyal shoppers and influence them to happily spread the word to others, creating long-term loyalty and an even grander customer base…
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