Improve your Business’ Brand Reach and eCommerce Customer Service with Social Media

Due to global consumers’ broad usage of social media, eCommerce sellers have an unprecedented opportunity to utilize social media for their brands’ growth as they can reach global customers more easily and thereby strengthen their brands’ recognition, increase customer acquisition, and also increment customer retention and customer loyalty.

The Worldwide Web: An Unprecedented Opportunity for eCommerce Brand Success

There is no doubt that mobile and internet technology has become a crucial portal to everything — connecting with the world has never been easier; the internet has opened up omnichannel communication and telecom platforms (phone calls, SMS messaging, e-mail, live web chat with or without integrated conversational AI, and social media) which have become a central connection hub. Since consumers can more easily connect with others — and since they are also utilizing the internet to purchase the products and services that they adore from their favorite brands — straight from the comfort of their own homes — eCommerce sellers (i.e. Amazon Sellers, Shopify Sellers, eBay Sellers, Lazada Sellers, Shopee Sellers, Online Stores, etcetera) have an awesome opportunity to strongly increase their customer base and to also turn one-time shoppers into long-term customers by utilizing the various multichannel communication platforms that are available to provide top-quality customer experiences to a plethora of prospective and current customers which can strengthen brand recognition and customer acquisition, increase brand loyalty and customer loyalty, and secure strong long-term eCommerce sales and sales success against competitors in the global market — since “word-of-mouth remains the most valuable and preferred method of marketing for businesses around the world” ( an excerpt taken from the article, “Why Good Customer Service Should Be A Priority For Your Small Business”).

Improve your Business’ Brand Reach and eCommerce Customer Service with Social Media

Social networking and social messaging has without-a-doubt become one of the most preferred means by which people interact with each other in comparison to the other communication and telecom methods; according to an article by oberlo.com, statistics from 2019 show that approximately 45% of the global population are flat-out social media users — that’s around 3.5 billion people give-or-take worldwide. As we have now entered 2021, that statistic has actually increased, showing that 3.8 billion people and counting have been using social media since the start of 2020 year. With such popularity, the usage of social media is a surefire means of sales growth for eCommerce startups, small, medium, and large businesses and corporations.

The Benefits of Social Media

As has been hinted at above, social media provides many benefits for e-Commerce companies when it comes to customer acquisition and retention — as well as when it comes to a business’ overall customer loyalty and brand success…

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