Customer Relationship Management (CRM): An Introduction to Callnovo’s Global Omnichannel SaaS CRM Platform’s Benefits and Advantages
“For eCommerce sellers (Amazon Sellers, Shopify Sellers, eBay Sellers, Lazada Sellers, Shopee Sellers, Online Stores, etcetera) that want to take traditional foreign trade international in order to successfully integrate into global markets, it is vitally important to consider the challenges that come along the way; while unprecedented international eCommerce sales opportunities exist, localizing customer service and providing products that native consumers desire is difficult due to cultural differences. With Callnovo’s Global Omnichannel Cloud CRM platform, successful integration into foreign markets is guaranteed — ensuring global eCommerce brand reach, strong customer acquisition, and long-term customer retention.”
Successful Cross-border Market Expansion — Challenges
While international market expansion provides many excellent advantages for eCommerce companies when it comes to beating global market competition, it can be accompanied by cultural challenges — such as:
- Cultural Complexities –expansion to foreign markets requires a deep understanding of cultural purchasing trends — what consumers’ purchasing values and interests are, how they spend their money, and also what payment methods they use, for example; to overcome such complexities, eCommerce companies must consider collaborating with local service providers that can tackle these challenges, assess market strengths, and point out what customers want to buy and are willing to pay for goods and services, where customers want to buy, and also how they prefer to make their purchases.
- Communication Barriers –successful foreign market integration involves localizing customer service and tech support that offers native communication which exhibits an effective and efficient streamlined customer experience that doesn’t make it difficult for native customers to receive the service that need; whenever local communication is difficult, it can damage sales relationships with prospective and current customers because it effectively hinders consumers from receiving the products and services that they need when they desperately need it.
Callnovo’s Global Omnichannel SaaS Customer Relationship Management (CRM) Platform
The Advantages of a CRM Platform
Overcoming the cultural challenges that are purported by international market integration and the localization of native customer service and sales support can be a daunting task without the usage of an advanced CRM platform that can exceptionally manage all sales relationships between e-Commerce stores and their customers; by utilizing a state-of-the-art CRM platform, e-Commerce sellers can save time and facilitate communication, offering customers top-notch services, as well as intuitive solutions to the issues they are forced to confront while shopping. There are various advantages to CRM software utilization for expanding e-Commerce businesses / corporations; here are a few:
- Superb Local Customer Service — in a nutshell, CRM platforms allow eCommerce customer service teams to provide uniform multilingual and personalized communication throughout all communication and telecom channels (phone calls, SMS messaging, email, live web chat with integrated conversational AI, and social media) within one fully-integrated platform; this is important because it allows businesses to connect with all their prospective and current customers at all times and in the languages that they speak, eliminating miscommunication, as well providing customers all the information that they need — whether it be pre-sales info. — such as inventory checks and product info. / services info. or sales quotes — or solutions to post-sales inquiries / post-sales issues — such as order status updates and shipment tracking. Furthermore, CRM platforms provide the feature of keeping full track of customers from the beginning to the end of each relationship, evading hiccups in effective service.
- Minimized Sales Costs –CRM system integration minimizes the cost of sales by allowing sustainable sales efficiency through the prioritization of international leads and sales opportunities that are highly likely to successfully convert and close due to the quality of customer interactions; likewise, CRM integration can boost sales effectiveness, increase up-sell and cross-sell opportunities, and uncover business referrals.
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